Haine & Smith will be partnering with The Brain Tumour Charity to promote their national HeadSmart: be brain tumour aware campaign.
The Brain Tumour Charity is at the forefront of the fight to defeat brain tumours. They fund pioneering research to increase survival rates, raise awareness of symptoms and the impact of brain tumours and provide support for anyone affected to improve quality of life.
HeadSmart is based on research that evidenced the shocking fact that it was taking, on average, three months to diagnose a childhood brain tumour, compared to other countries like Poland where it was just five weeks. Based on this research, a guideline for healthcare professionals was produced by The Brain Tumour Charity’s partner, the Children’s Brain Tumour Research Centre at The University of Nottingham, which was reviewed and endorsed by both The Royal College of Ophthalmologists and the Royal College of Paediatrics and Child Health. It has subsequently received NHS-Evidence accreditation.
The HeadSmart campaign, launched in 2011, is the only brain tumour awareness campaign in the UK. It gives parents and healthcare professionals the information and tools they need to make informed decisions if they are concerned about a child or young person. To date, diagnosis times have been significantly reduced from over three months to 6.9 weeks. However, there is still much more that needs to be done to reach the goal of 5 weeks or less to save children’s lives and reduce lifelong disability.
Haine & Smith will be displaying HeadSmart’s symptom cards within our 19 practices and encouraging all staff to be more brain tumour aware. Having helped patients like Amber whose routine eye test revealed a brain tumour, we know that as an optician we play an important role. We are proud to be the first optical group to partner with HeadSmart and hope this will encourage others to join the campaign to lower diagnosis times, which ultimately will save lives and reduce disabilities.