An Update from Haine and Smith

Like so many others, we have been adapting to the changing situation that the coronavirus has caused. In light of the changes and new stricter rules put in place by the UK government as of 23/03 we have made the decision to temporarily close all of our practices from Wednesday 25th. This decision is to ensure the safety and wellbeing of all our staff and patients.

We will be running an urgent and essential service by phone only. Details of how to contact Haine & Smith for this service can be found in the FAQ below.

Many of our customers are awaiting orders from us that are normally collected in practice. We will be contacting those individuals with orders to confirm delivery details. We ask that you please be patient with us as we get through all our orders.

We want to thank all our patients for your continued support during these difficult times. We will keep you updated on the re-opening of our practices when it is safe to do so.


Will any of your practices remain open?

No, sadly from Wednesday 25th March 2020 we have taken the decision to temporarily close all our practices. We will re-open as soon as it is safe and prudent to do so.

What if I haven’t paid for the order yet?

We will be in contact with you for any outstanding balance prior to mailing the item out to you.

When will I receive my order?

We are aiming to get any completed orders that have not been collected by the 26th out and in the mail as quick as possible. We will be contacting those with orders individually to confirm all details.

Can I still contact you?

As I am sure you can appreciate, we will be running with a minimal number of staff from the 26th onwards. As such we ask that you only contact our Head Office if it is essential or if you require an urgent/essential eye appointment. For anything else please contact us via email at

What is considered an urgent or essential?

  • Urgent care would include urgent clinical advice or intervention e.g. for red or painful eyes, contact lens discomfort, foreign object, sudden change in vision or new floaters and/or flashing lights.
  • Essential eye care would for be instance where a key worker or elderly person needed a sight test and new spectacle prescription, had broken their glasses, where a contact lens wearer needed more lenses, or where a visually impaired person or child needed eye care.

How do I get in contact if I fit under one of these categories?

Please contact our head office on 01672 513686 and explain that you need to speak with someone about urgent or essential eyecare.

You will then be passed onto a member of staff who will provide guidence.

Visual Stress & Colorimetry

Visual Stress

Visual stress (also known as Meares-Irlen Syndrome) causes symptoms when reading black text on a white background such as letters moving, sore eyes or headaches. This can lead to avoiding reading altogether, possibly preventing people from achieving their full potential at school or work.

In our Visual Stress Clinic, suitable for children aged 8 and over, we carry out a series of specialised tests and techniques which are outside the scope of a routine eye examination.

Initially we investigate eye movement skills, focussing speed and accuracy and the ability of the eyes to work well together. Any slight imbalance or weakness of the eye muscles can result in visual difficulty and/or discomfort. If appropriate we may use a series of simple eye exercises to improve muscle control.

Coloured Overlays and Lenses

The other area we investigate is the use of colour to help with visual difficulties when reading. Initially we use coloured overlays, which can be placed over text when reading. The use of colour has been shown to reduce symptoms such as glare from the page, moving letters, and flickering shapes or colours on the page.

Research has found that one in five children will demonstrate an improvement in reading speed through the use of a coloured overlay.

Research has found that one in five children will demonstrate an improvement in reading speed through the use of a coloured overlay.

For those who find a coloured overlay helpful, we are able to use a special instrument called a colorimeter to accurately select the exact colour needed for tinted spectacle lenses.

Tinted spectacles are usually found to be of even more benefit than an overlay because the lens shade is measured so precisely. The colorimeter is able to select the exact tint required from a range of over 110,000 shades and as the colour is specific to each individual it needs to be selected very accurately.

Precision Tints

Spectacle lenses will be made up with precise tint applied in a special laboratory and are issued with a certificate of authenticity. The lenses are dyed to a degree of accuracy beyond that of a normal ophthalmic tinting.

The appropriate tinted spectacles will make reading much easier and more comfortable, in fact the effect has been described by some as “magical!”

Visual Stress & Colorimetry Clinics

Visual Stress and Colorimetry Clinics are currently available at Chippenham and Regent Street, Swindon.

Please note: The Visual Stress Clinic is a private service and therefore is not covered under the NHS Optical Scheme. For costs, please contact our Chippenham or Regent Street, Swindon practice.

The College of Optometrists advises that: “There is currently no strong evidence that tinted lenses are effective in improving visual function in patients with specific learning difficulties. However, optometrists who practice in this area report that some patients find these interventions helpful. Some studiesindicate the benefits of overlays and lenses maybe due to a placebo effect”.

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01672 513686

Haine & Smith Enquiries
7-8 Salisbury Road Business Park
Salisbury Road