Motorists urged to think about their eyes

Do YOU Have Collision Vision?

Haine & Smith has teamed up with local charity Wiltshire Sight, plus the Wiltshire and Swindon Road Safety Partnership to highlight the importance of good eyesight for motorists by launching the #eyes2drive campaign.

Having good eyesight is essential to safe driving. Yet some drivers fail to get their eyes tested regularly, some going years or even decades without checking their vision is up to standard.  Others put themselves and others in unnecessary danger by taking to the wheel without their glasses or contact lenses. According to Brake, poor vision is estimated to cause 2,900 road casualties every year.

Leanne Hubbard Chief Executive of Wiltshire Sight says: “Drivers can help make our roads safer by getting their eyes tested at least every two years, even if they think their vision is perfect, or straight away if they notice a problem. Vision can deteriorate quickly, sometimes without you even noticing, so regular tests are crucial and can help detect any longer-term conditions before they get worse.”

Sergeant Brewster adds “The legal requirements that the Police CAN test for is that a driver can read a standard clean number plate from 20.5 metres in good daylight. If spectacles or contact lenses are required to achieve this then they must also be worn for driving. As driving with impaired vision is clearly a road safety issue, Wiltshire Police are keen to support this initiative and to raise driver awareness on this issue, encouraging regular eye checks.”

The project will include town centre Roadshows in Chippenham, Salisbury and Swindon offering a wealth of free information, giveaways and things to see and do for all ages. Wiltshire Fire & Rescue and Wiltshire Police will have vehicles on display and Haine & Smith will provide free on the spot vision checks.

The roadshows take place:

  • Chippenham, Town Centre on Friday 23 October 9:30am – 4pm
  • Salisbury, Market Place on Tuesday 27 October 10am – 4pm
  • Swindon, Wharf Green on Thursday 29 October 9.30am – 4pm

The campaign will coincide with the October clock change when Daylight Saving Time ends and many road journeys become more challenging in the dark as people adjust to the low light levels and the reflective glare from oncoming headlights.

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